Your online marketing strategy involves a series of actions that help you achieve your business goals through carefully chosen digital marketing channels. For example, paid or owned media.
Building an effective online marketing strategy doesn’t have to be difficult.
A strategy is a plan of action to accomplish a certain goal. For example, your goal might be to double your sales via your online store.
Depending on the scale of your ecommerce business, your strategy might involve multiple strategies, each one with a different goal.