9 Online Marketing Strategies for Businesses with Limited Budgets

We live in a modern landscape and a big part of marketing strategies are done online. Businesses and customers alike are always online and you as a business owner want to be able to reach them and analyze their behavior where they spend most of their time.

When you are growing an ecommerce business, it seems like this landscape can become overwhelming. So, how are you supposed to create and maintain online marketing strategies, especially if your budget is limited?

Your online marketing strategy involves a series of actions that help you achieve your business goals through carefully chosen digital marketing channels. For example, paid or owned media.
Building an effective online marketing strategy doesn’t have to be difficult.
A strategy is a plan of action to accomplish a certain goal. For example, your goal might be to double your sales via your online store.

Depending on the scale of your ecommerce business, your strategy might involve multiple strategies, each one with a different goal.

If you are a small business trying to compete in the big league, we understand your struggles.

Here are great strategies that can help you compete with successful companies through content marketing. We will also explain how to minimize costs and focus more on the end result.

It doesn’t take a huge budget to compete online.

I can’t explain how important keyword research is. If you haven’t performed keyword research before, Keyword Planner tool is a great tool to use.

It is the first place you should go to research keywords you can rank for. One way to use Keyword Planner is to check for relevant keywords that show up in Google Analytics Acquisition reports.

You will get a list of handful keywords you can use. This will open a lot of opportunities for you to rank against other websites or online stores.

Choose a few keywords and add them to your content. Start a blog.

According to the statistics, more than 400 million people worldwide read over 23.7 billion blog posts.

Yes, we know what you think – that is a lot of content.

You are going to need a quality blog to attract readers to your website.

Blogs are 5th most trusted online resource, after news websites, Facebook, retail websites, and YouTube.

Creating a blog should be an option within your ecommerce platform (Shopify, BigCommerce, and etc). If it is not, a separate blog on WordPress is just as good.

Facebook Groups are often underrated by marketers.

The public groups or forums allow like-minded people to share and discuss different ideas.

The secret to marketing your business/brand/products in Facebook Groups is posting valuable content. Many groups have memberships that include up to 100.000 people

Search for relevant groups using Facebook’s search bar or scroll down through the suggestions to expand your audience.

If you like, you can create your own Facebook Group which is much more effective for customers growth.

Email lists are usually overlooked by small businesses, startups, and entrepreneurs. Marketers find that email marketing is an excellent channel for lead generation.

According to one research – for $1 spent on email marketing, businesses achieve an average $44 in ROI.

As a matter of fact, email marketing is considered to be more effective than Instagram, Twitter, Facebook, and other social media channels.

Emails are more likely to open and read than social media posts. The click through rates are amazing.

A platform like Constant Contact is definitely worth the expense.

If you sell products online, you need to be on eBay.

Everybody is on eBay today and it is clear to see why. The volume of merchandise sold is constantly growing and it is time for you to take a piece of the pie.

Not only will your business benefit from visibility with eBay’s millions of active users but you will also be able to gain access to a great set of tools/features.

Their sales and marketing sales are very useful.

Amazon is another great platform to consider selling your products and marketing your business.

You will have your products featured on a website that is globally known.

One of the ways to increase sales is to take advantage of Prime Shipping which is available for FBA sellers only (Fulfilled by Amazon sellers).

This will help you increase the visibility on Amazon searches.

We’ve already established that creating your own blog is essential. Once you get good at writing and publishing posts, you should post on other blogs.

This is a great way to attract new potential customers by building backlinks.

Aside from specialized online marketing blogs, you can try Huffington Post or Forbes.

Marketing automation is a great online marketing strategy to consider. For every daily task, there might be an app or plugin that can do it faster and cheaper.

There are plenty of tools available for you to use. MailChimp, ConstantContact, and Rebuyers are great marketing automation platforms to use. HootSuite is also a great automation tool and it is specialized for social media.

You can automate and schedule social media posts across different platforms.

Online reviews are important when selling online.

For example, Yelp is constantly used before making online purchases. People check feedbacks and online reviews to learn more about other people’s experiences with a brand or product.

By responding to reviews, you are showing your customers that you provide excellent service. Make sure not to respond angrily to negative comments cause you may end hurting your business.

While more and more businesses are spending on online marketing, free or low-priced methods are still effective.
You can take advantage of a ton of great tools and compete against big brands.
Which digital strategy works best for you?
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